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Cracker Barrel Restores Tradition Amid Public Outcry
Liberty Check
Cracker Barrel has reversed its attempt to modernize, reinstating its original logo after intense public backlash and a sharp stock decline.
Leadership, headed by CEO Julie Felss Masino, had brushed off repeated criticism and warning signs prior to unveiling a modernized look that sparked disappointment among loyal customers and investors alike.
Cracker Barrel is going back to the old logo. Company statement:
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our Old Timer will remain. At Cracker Barrel, its always been 2 and2214 Bret Baier (@BretBaier) August 26, 2025
- Cracker Barrel was forced to restore its traditional logo following economic and customer pressure.
- President Trump urged the brand to listen to its customers and admit the modern rebranding was a mistake.
- Major investor Sardar Biglari’s warnings about poor leadership and plunging stock value were ignored until public outrage forced action.
Americans must remain vigilant and demand that beloved brands uphold our values and traditions.
Our freedoms depend on staying vigilant.
Read the full report at The Daily Wire
