Economy
Do You Believe Orvis Should Close Stores as a Response to Rising Tariffs?
Do You Believe Orvis Should Close Stores as a Response to Rising Tariffs?
Here’s The Scoop
In a bold move to adapt to the ever-changing retail landscape, The Orvis Company, a venerable name in outdoor retail since 1856, is set to close over two dozen stores by 2026. This strategic decision comes as part of a broader effort to streamline operations and tackle the challenges posed by rising tariffs, which have been squeezing businesses nationwide.
Orvis President Simon Perkins announced that 31 stores and five outlets will be shuttered as the company embarks on a “new chapter” with a more focused retail strategy. This approach will leverage its extensive network of over 550 domestic independent dealers and partnerships with national outdoor retailers, ensuring that Orvis products remain accessible to its loyal customer base.
The introduction of an “unprecedented tariff landscape” has forced many in the retail sector to rethink their business models, and Orvis is no exception. Perkins emphasized the need to “ensure a durable brand and model for decades to come” by honing in on the company’s core strengths and making tough decisions to reduce its corporate store footprint.
This move is not just about cutting costs; it’s about maintaining Orvis’s leadership in innovation and its commitment to serving the angling and upland communities, as well as protecting the wild places that are cherished by outdoor enthusiasts.
In addition to closing stores, Orvis plans to invest in promising areas such as gear, apparel, outdoor experiences, and conservation efforts, while phasing out older products. Customers can look forward to special savings on “Last Release” styles and significant discounts at closing store locations.
Orvis is not alone in facing these challenges. Many retailers, including Macy’s, have been forced to close underperforming stores to boost profitability amid cost pressures, including tariffs that can reach as high as 145% on certain imported items. This is a clear indication of the broader economic challenges that American businesses are grappling with, as they strive to remain competitive in a tough market.
As Orvis navigates this transition, it remains committed to its mission of innovation and conservation, ensuring that it continues to be a trusted name in the outdoor industry for years to come.
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